The Advertisement Chosen For A Reebok - 918 Words

The advertisement chosen is for a Reebok featured sneaker. The brand sells sports apparel that sells predominantly shoes but also branches out into sports clothing. Reebok offers consumers a wide variety of high quality yet affordable sportswear that is manufactured with â€Å"the hardest working player† in mind. The brand currently features NFL Texan’s defensive end J.J. Watt as one of their representatives. Everything about Watt screams agility, determination, and relentlessness which are some of the qualities that the Reebok brand strives for in their products. This product â€Å"The Pump† sneaker is a shoe that adapts to your foot by pumping air into the sole to essentially hug the foot in order to provide grip and comfort while training. This means that â€Å"The Pump† competes in a high quality training shoe category and is marketed to individuals competing in CrossFit, sports training, and individuals wishing to improve fitness. The main competitor s for the products include other sports apparel companies like Nike, Fila and Puma. The brand chose to segment, broadly, men in a sports magazine. They felt that men reading this magazine had similar interest, needs and priorities that would enable to want this training sneaker. Specifically this brand is targeting men who are physically fit in their mid-twenties to late thirties and also have a middle class income. Upon further research the shoe price ranges from one hundred dollars maxing out at two hundred and fifty dollars. MostShow MoreRelatedIs the Purpose of Advertising to Create Cognitive Dissonance?1765 Words   |  8 Pageswith peoples feelings and emotions. It includes understanding of the psychology of the buyer, his motives, attitudes, as well as the influences on him such as his family and reference groups, social class and culture. In order to increase the advertisements persuasiveness, advertisers use many types of extensions of behavioral sciences to marketing and buying behavior. One such extension is the theory of cognitive dissonance. The purpose of advertising can be to create a cognitive dissonance to generateRead MoreAdidas Marketing Plan: Adidas Has Positioned Itself as a Leader996 Words   |  4 PagesAdidas Marketing Plan Adidas is the number two sporting goods maker in the world, second to Nike. The company has long focused on being the footwear for sports and high performance. The company has three components: Adidas, Reebok, newly acquired in 2006, and TaylorMade, well known on the Pro Am Golf Tour. (Adidas Group Annual Report, 2008) This marketing plan will focus on the Adidas brand. While research indicates there’s a belief that Adidas makes better footwear than Nike (Vertical AscentRead MoreMarketing Plan For An Ad Campaign1521 Words   |  7 Pagesaudience on a deeper more personal level and to achieve this as an advertiser you must understand their underlying mindsets, motivations, desires aspirations. For consumer insight to compliment the campaign it needs to work in synergy with the media chosen to appeal to the particular target audience. This paper will assess three successful campaigns where the brand has affectively reached its audience through consumer insight and its use of media to deliver the one succinct message. NIKE â€Å"JUST DO IT†Read MoreIs the Purpose of Advertising to Create Cognitive Dissonance1972 Words   |  8 Pageswith peoples feelings and emotions. It includes understanding of the psychology of the buyer, his motives, attitudes, as well as the influences on him such as his family and reference groups, social class and culture. In order to increase the advertisements persuasiveness, advertisers use many types of extensions of behavioural sciences to marketing and buying behaviour. One such extension is the theory of cognitive dissonance. The purpose of advertising can be to create a cognitive dissonance toRead MoreAnalysis Of The Book The Handbook For Men 1470 Words   |  6 PagesThis image was chosen because it depicts an extreme and unlikely scenario in which a male is completely calm and untroubled in a potential life threatening in which he is propelling several feet above four circling sharks in the middle of the ocean. Also, I particularly found the bolded red w riting claiming â€Å"Be Prepared For Anything† and â€Å"the handbook for men† particularly interesting and thought that it spoke to the masculine notion of always remaining composed and in control of one’s environmentRead MoreMarketing and Nike1110 Words   |  5 Pagescontracts with some celebrity athletes which can take attention to their products such as Michael Jordan, Tiger Woods, Maria Sharapova, Ronaldo. This has created a relatively high level of Nike’s awareness. Nike also employed a large amounts of advertisements. Their aggressive advertising campaigns, celebrity endorsements and quality products all enhance their brand and image. The other theory is price. The price is not effective on their strategy because Nike’s target market is based on the consumersRead MoreCelebrity Endorsements19810 Words   |  80 Pagesstrategy. In this modern age, people tend to ignore all commercials and advertisements while flipping through the magazines and newspapers or viewing TV. But even then, the glamour of a celebrity seldom goes unnoticed. Thus, celebrity endorsement in advertisement and its impact on the overall brand is of great significance. In this process, the companies hire celebrities from a particular field to feature in its advertisement campaigns. The promotional features and images of the product are matchedRead MoreAthletic Footwear Industry - Focus: NIKE6422 Words   |  26 Pagesbrand loyalty as they are often sponsored by the company and given all the shoes for free. The very best athletes such as Michael Jordan and Tiger Woods have even had their own signature models designed with everything from sole to colour and pattern chosen by them. Next on Nikes list are the so called weekend warriors - people who are very active and fit and use the shoes frequently but are not professional athletes. They come from all different backgrounds, vary in age and occupation but demandRead MoreNike Strategy1302 Words   |  6 PagesOctober of 1982 during the New York Marathon broadcast. Dan Wieden co-founder of Weiden Kennedy advertising agency out of Portland, Oregon was the responsible of coining the now-famous slogan of Just Do It for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five slogans of the 20th Century, and the campaign has been enshrined in the Smithsonian Institution. In the 80s, Nike expanded its product line to many other sports as regions throughout the world. On 23 OctoberRead MoreMarketing Report for New Balance Company Essay1480 Words   |  6 PagesCompany, In order to maintain a substantial amount of market share, to target several suitable segmentations is vital. Those pro fitable segmentations can make New Balance Company become more competitive among its competitors such as Nike, Adidas and Reebok. In the following section, different potential segmentations will be classified and discussed by analysing different group of customers’ characteristics, needs and wants. 2.0 Marketing Segmentation This is the first step in the marketing strategy

How Is the Tragic Mulatto Literary Trope Defined

To understand the meaning of the literary trope tragic mulatto, one must first understand the definition of mulatto. It is an outdated and, many would argue, offensive term used to describe someone with one black parent and one white parent. Its use is controversial today given that mulatto (mulato in Spanish) means small mule (a derivative of the Latin mÃ… «lus). The comparison of a biracial human being to the sterile offspring of a donkey and a horse was widely acceptable through even the mid-20th century but today is considered objectionable for obvious reasons. Terms such as biracial, mixed-race or half-black are commonly used instead. Defining the Tragic Mulatto The tragic mulatto myth dates back to 19th century American literature. Sociologist David Pilgrim credits Lydia Maria Child with launching this literary trope in her short stories The Quadroons (1842) and Slaverys Pleasant Homes (1843). The myth almost exclusively focuses on biracial individuals, especially women, light enough to pass for white. In literature, such mulattoes were often unaware of their black heritage. Such is the case in Kate Chopins 1893 short story Dà ©sirà ©es Baby in which an aristocrat weds a woman of unknown lineage. The story, however, is a twist on the tragic mulatto trope.   Typically white characters who discover their African ancestry become tragic figures because they find themselves barred from white society and, thus, the privileges available to whites. Distraught at their fate as people of color, tragic mulattoes in literature often turned to suicide. In other instances, these characters pass for white, cutting off their black family members to do so. The mixed-race daughter of a black woman suffers this fate in the 1933 Fannie Hurst novel Imitation of Life, which spawned a movie starring Claudette Colbert, Louise Beavers, and Fredi Washington in 1934 and a remake with Lana Turner, Juanita Moore and Susan Kohner in 1959. Kohner (of Mexican and Czech Jewish ancestry) plays Sarah Jane Johnson, a young woman who looks white but sets out to cross the color line, even if it means disowning her loving mother, Annie. The film makes it clear that tragic mulatto characters are not only to be pitied but, in some ways, loathed. While Sarah Jane is portrayed as selfish and wicked, Annie is portrayed as saint-like, and the white characters largely indifferent to both of their struggles. In addition to tragic, mulattoes in film and literature have frequently been depicted as sexually seductive (Sarah Jane works in gentlemens clubs), effeminate or otherwise troubled because of their mixed blood. Generally, these characters suffer insecurity about their place in the world. Langston Hughes 1926 poem Cross exemplifies this: My old mans a white old manAnd my old mothers black.If ever I cursed my white old manI take my curses back.If ever I cursed my black old motherAnd wished she were in hell,Im sorry for that evil wishAnd now I wish her well.My old man died in a fine big house.My ma died in a shack.I wonder where Im gonna die,Being neither white nor black? More recent literature about racial identity flips the tragic mulatto stereotype on its head. Danzy Sennas 1998 novel Caucasia features a young protagonist who can pass for white but takes pride in her blackness. Her dysfunctional parents wreak more havoc in her life than her feelings about her identity do. Why the Tragic Mulatto Myth Is Inaccurate The tragic mulatto myth perpetuates the idea that miscegenation (the mixing of races) is unnatural and harmful to the children produced by such unions. Rather than blame racism for the challenges biracial people face, the tragic mulatto myth holds race-mixing responsible. Yet, there is no biological argument to support the tragic mulatto myth. Biracial people arent likely to be sickly, emotionally unstable or otherwise affected because their parents belong to different racial groups. Given that scientists acknowledge that race is a social construct and not a biological category, theres no evidence that biracial or multiracial people were born to be hurt, as miscegenation foes have long claimed. On the other hand, the idea that mixed-race people are somehow superior to others--more healthy, beautiful and intelligent--is also controversial. The concept of hybrid vigor, or heterosis, is questionable when applied to plants and animals, and theres no scientific basis for its application to human beings. Geneticists generally do not support the idea of genetic superiority, especially because this concept has led to discrimination against people from a wide range of racial, ethnic and cultural groups. Biracial people may not be genetically superior or inferior to any other group, but their numbers are growing in the United States. Mixed-race children are among the fastest growing population in the country. Rising numbers of multiracial people dont mean that these individuals lack challenges. As long as racism exists, mixed-race people will face some form of bigotry.

Child Labour in Pakistan Free Essays

Internet Internet has been perhaps the most outstanding innovation in the field of communication in the history of mankind. Ten years ago, the term internet was practically anonymous to most of people. Today internet has become the most ever powerful tool for man throughout the world. We will write a custom essay sample on Child Labour in Pakistan or any similar topic only for you Order Now The internet is a collection of various services and resources. Internet has its advantages and disadvantages. But usually, the advantages of internet outweigh its disadvantages. Communication is one of the greatest services of the internet. By using MSN, FACEBOOK or something else, we can communicate in second with a person who is sitting in the other part of the world. Today for better communication, we can chat for hours with our loved ones. With the help of such services, the internet has become very easy to establish a kind of global friendship and share our thoughts. Also we can explore other cultures of different ethnicity on the internet. Information also is a big advantage that internet is offering. The internet is a virtual treasure trove of information. Any kind of information on any topic under the sun is available on the internet. The search engines like Google, Yahoo is at your service on the internet. You can almost find any type of data on almost any kind of subject that you are looking for. Students and teens are among the top users who surf the internet for research. Today, it is almost required that students should use the internet for research for the purpose of gathering resources. Teachers have given assignments, which require research on the internet, to students. Entertainment is another reason why many people prefer to surf the internet. Downloading games, visiting chat rooms or watching online movies are some of the uses people have discovered. There are numerous of games that may be downloaded from the internet for free. Chat rooms are popular because users can meet new and interesting people. When people surf the Web, there are numerous things that can be found such as music, hobbies, news, sports. Theft of personal information is one of the biggest disadvantages of the internet. When you are using the internet, you may be facing grave danger as your personal information such as name, address, credit card number etc. Spamming Spamming refers to sending unwanted e-mails in bulk, which provide no purpose and needlessly obstruct the entire system. Such illegal activities can be very frustrating for you. Virus threat Virus is nothing but a program which disrupts the normal functioning of your computer systems. Computers attached to internet are more prone to virus attacks and they can end up into crashing your whole hard disk, causing you considerable headache. Pornography This is perhaps the biggest threat related to your children’s healthy mental life. There are thousands of pornographic sites on the internet that can be easily found and can be a detrimental factor to let children use the internet. How to cite Child Labour in Pakistan, Essay examples

What is Hockey free essay sample

What is Hockey?Hockey is a fast and fun game played between two teams of 11 players. Its a team sport played by both males and females. Playing hockey helps develop essential social skills like teamwork, communication, and individual persistence. I started playing hockey aged six in a training squad run by my local team. I have progressed through time, as a result, Im now playing on a Ladies team for Lydney. There is a field and ice hockey, in the following paragraphs I will be discussing field hockey.The equipment you useIn hockey, theres a lot of equipment you need to get beforehand to ensure that you are safe. The type of equipment is different if youre playing as a goalie, but if not, then you can just get the standard kit. Your hockey stick is like your weapon on a battlefield because once youve become comfortable with it, then it will become part of you. We will write a custom essay sample on What is Hockey? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another vital thing is a ball as you cant play hockey without one. Hockey balls are rubber-like, hard and dense this makes them travel at high speeds. The average player can hit a ball to anywhere between 80 and 100 km/h, however, Christopher Wesley a German player topped the listing with a hit measuring 140 km/h. Although the primary function of a mouth guard is to prevent dental injuries, recent research may lead to another role, preventing concussions. A study done at Notre Dame University showed fewer concussions once it became compulsory to wear a mouth guard for hockey games.The general rules In hockey, there are lots of rules, some of the main are:1) Hockey players can only hit the ball with the flat side of their stick 2) Players must not raise the stick above shoulder height when hitting the ball.3) Hockey players (other than the goalie) arent allowed to use their feet.4) Goals can only be scored if the ball is hit inside of the D (part of the pitch marked out around the goal)5) Hockey is a non-contact sport.During a game, there are two umpires on the pitch, who are responsible for each half of the pitch. They have the authority to make decisions according to the rules of the game. They issue punishments like free hits, short corners, and penalties. These are normally for fouls like obstruction, back of stick, interference, and raising of sticks.Pitch formationsIn hockey, each side has 11 players. The outfield player positions can be put into three categories – defenders, midfielders, and attackers. †¢ The defenders main aim is to prevent the opposition from scoring, †¢ The midfielders have to work the most because they have the role of attacking and defending. †¢ The attacker has the most rewarding job, scoring!Famous playersIndian hockey player Dhyan Chand is considered to be one of the greatest players of all time. He is remembered for his goal-scoring and for his three Olympic gold medals (1928, 1932, and 1936) in hockey. Chand joined the Indian army in 1922 and toured New Zealand with the army team. During Indias world tour of 1932, he scored a total of 133 goals and in his, whole international career, he scored a staggering 400 goals. Dhyan Chand is known as the Wizard for his amazing ball control and he will be still be remembered for years to come.Nicola White is an English international hockey player who plays as a forward for England and Great Britain. She plays club hockey in the Investec Women hockey league premier division for Holcombe. White won a gold medal at 2016 Olympic Games and a bronze medal at the 2012 Olympic Games. After her international debut for England in May 2009, White has won silver at the Champions trophy and bronze medals at the World Cup, Commonwealth, and European competitions. She once said, A dream doesnt become reality by magic, it takes sweat, determination, and hard work.The history of hockeyGames like hockey involving sticks and balls have been played for thousands of years. Records show that a form of hockey was played in Egypt 4,000 years ago and in Ethiopia around 1,000 BC. Hockey in England in the 17th and 18th century consisted of whole villages playing the game with the objective of hitting the ball into the opposing villages common ground. Teams often consisted of 60 to 100 players that occasionally lasted several days. In 1852 the sports master of Harrow Public School advised his pupils that, among other things, no more than thirty players per team were allowed on the field at any one time. The game we know today emerged at Eton College in England in the 1860s when the first rules were written down. Why is hockey such a great sport?Hockey is one of the most physically demanding sports on the body. Players cover greater distances over a shorter period of time compared to most other team sports. Hockey players are required to be fit, fast, strong, powerful, agile and perform many sprints throughout the game. Furthermore, hockey is one of the most skilled based games, most other sports only have a ball but using a stick requires a higher level of skill and coordination. Hockey is for every age, sizes, and sex. It is one of the few sports where males and females can play in mixed teams with a range of different abilities. In my opinion, scoring is the most rewarding part of the sport. It isnt easy, so when you do score it shows that hard work does pay off.