The Advertisement Chosen For A Reebok - 918 Words

The advertisement chosen is for a Reebok featured sneaker. The brand sells sports apparel that sells predominantly shoes but also branches out into sports clothing. Reebok offers consumers a wide variety of high quality yet affordable sportswear that is manufactured with â€Å"the hardest working player† in mind. The brand currently features NFL Texan’s defensive end J.J. Watt as one of their representatives. Everything about Watt screams agility, determination, and relentlessness which are some of the qualities that the Reebok brand strives for in their products. This product â€Å"The Pump† sneaker is a shoe that adapts to your foot by pumping air into the sole to essentially hug the foot in order to provide grip and comfort while training. This means that â€Å"The Pump† competes in a high quality training shoe category and is marketed to individuals competing in CrossFit, sports training, and individuals wishing to improve fitness. The main competitor s for the products include other sports apparel companies like Nike, Fila and Puma. The brand chose to segment, broadly, men in a sports magazine. They felt that men reading this magazine had similar interest, needs and priorities that would enable to want this training sneaker. Specifically this brand is targeting men who are physically fit in their mid-twenties to late thirties and also have a middle class income. Upon further research the shoe price ranges from one hundred dollars maxing out at two hundred and fifty dollars. MostShow MoreRelatedIs the Purpose of Advertising to Create Cognitive Dissonance?1765 Words   |  8 Pageswith peoples feelings and emotions. It includes understanding of the psychology of the buyer, his motives, attitudes, as well as the influences on him such as his family and reference groups, social class and culture. 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